Hotel Website Design and Hotel Internet Marketing

If you don’t have an independent hotel website for your branded property, get one! If you don’t have an online marketing strategy, get one!  Take control of your hotel’s internet marketing today and improve your hotels online revenue!

It is not about being pretty, or the number of visitors, it is about improving your online revenue! How do you know if your online efforts are making money for your hotel?

Hotel Internet Marketing

Improve your hotels online revenues through developing an internet marketing strategy for your hotel. Get in front of your competitors and the OTA’s when someone is looking for lodging in your local market.

Not code geeks, but hotel geeks with direct experience managing hotel online marketing campaigns and advertising spend. We know how to get the best return on your precious advertising spend and save you and your staff time.

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HIRE US NOW! 714 865 4059

HIRE US NOW!

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HIRE US NOW! 714 865 4059

HIRE US NOW!

WE WORK CLOSELY WITH OUR HOTEL CLIENTS
TO RAISE THEIR e-REVPAR.

THINK OF US AS YOUR ONLINE DIRECTOR OF SALES SITTING IN THE VIRTUAL OFFICE NEXT DOOR!

Hotel Website Design

Screen Capture of a Hotel website in Dallas texas #2
Screen Capture of a Hotel website in Chico California
Screen Capture of a Hotel website in Arlington Texas
Screen Capture of a Hotel website in Yuba CIty
Screen Capture of a Hotel website in Madison Wisconsin
Screen Capture of a Hotel website in Rochelle Illinois

CALL US AT 714-865-4059 FOR MORE INFORMATION!

YOU WILL BE GLAD YOU DID!

More About Workman Hims and Hotel online Marketing

Workman_HIMS is a hotel internet marketing solutions company run by a hotelier for hoteliers. It is a common sense powered company that uses comprehensive and affordable website design and hotel online web marketing, search engine optimization, pay per click, social media, and hotel web site analytics best practices to help hoteliers gain a competitive edge and improve their hotel’s online revenues. Consequently, raising RevPar (revenue per available room) and Net Operating Income in today’s challenging economy.

Independent Hotel Websites

Last Century the internet distinguished itself as the most prolific distribution channel in the hotel industry. OTA’s recognized this and have spent vast amounts of resources to dominate the search engine landing pages for hotels.  Online revenues as a percentage of revenues have grown tremendously and now even some brands report their CRS contribution from a hotels independent website. Some hotels report  upwards of 45% of their revenue is derived online. Some brands like Holiday Inn and Holiday Inn Express and Choice report independent hotel websites independently from CRS. This gives hoteliers a clearer picture of their online marketing initiatives with operating results from a well designed hotel website.  It has been our experience that in addition to generating revenue that is tractable from a hotels website an additional dollar for each dollar generated online is generated offline.  This occurs through direct calls to the hotel, the brand, and in some cases with mobile devices a walk in customer sale.

Hotel Web Marketing

Informed managers know that the internet distribution channel will continue to grow and out perform other channels of distribution for Hotels. Those managers are shifting portions of their marketing budgets to the Hotel Internet Marketing. According to PKF Consulting, in last year General Managers spent an average of $263 per available room for hotel internet related marketing tactics. Included in these expenses are Hotel web site design and development and hotel internet marketing expenses.

Effective Hotel Website Design

Effective hotel website design must first and foremost be an internet marketing strategy. Components of a successful internet hotel marketing strategy include; web design that is both human and internet search engine spider/robot friendly, Search Engine Optimization (SEO), Pay Per Click (PPC) (an advertising and promotional component), a presence on the internet social networks,  and finally website analytics component to measure those hotel internet marketing actions and expenses. Integrating these components into your hotel web design and development will put your site in front of motivated customers when they are looking for hotel accommodations on the internet in your market.

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