Hotel Internet Marketing and Web Design
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Hotel Internet Marketing

Hotel Web Site Marketing, Hotel Web Analytics

Hotel Pay Per Click Advertising

Workman_HIMS is a hotel internet marketing solutions company run by a hotelier for hoteliers. It is a common sense powered company that uses comprehensive and affordable website design and web marketing, search engine optimization, pay per click, social media, and hotel web site analytics best practices to help hoteliers gain a competitive edge and improve their hotel's online revenues in today's challenging economy.

The internet has distinguished itself as the most prolific distribution channel in the hotel industry. Online revenues as a percentage of revenues have grown from 29% in recent years to upwards of 38% in 2009, with some properties generating 45% or more of their revenues online. In addition, analyst estimate that another third are influenced online but made offline.

Informed managers know that the internet distribution channel will continue to grow and out perform other channels of distribution for Hotels. Those managers are shifting portions of their marketing budgets to the Hotel Internet Marketing. According to PKF Consulting, in last year General Managers spent an average of $263 per available room for hotel internet related marketing tactics. Included in these expenses are Hotel web site design and development and hotel internet marketing expenses.

Effective hotel website design must first and foremost be an internet marketing strategy. Components of a successful internet hotel marketing strategy include; web design that is both human and internet search engine spider/robot friendly, Search Engine Optimization (SEO), Pay Per Click (PPC) (an advertising and promotional component), a presence on the internet social networks,  and finally website analytics componet to measure those hotel internet marketing actions and expenses. Integrating these components into your hotel web design and development will put your site in front of motivated customers when they are looking for hotel accomodations on the internet in your market.

 

Hotel Web Design

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  • Professional Designs
  • Visitor and Search Engine Friendly
  • Effective Imagery
  • Easy Navigation
  • Professional Content Writing
  • Online Booking Forms
  • Links to your booking engine
  • CSS and XHTML
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Search Engine Marketing

  • Geo Targeted To Your Market
  • Effective Keyword Research
  • Search Engine Submissions
  • Directory Submissions
  • Link Building
  • Pay per Click Advertising
  • Social Network Marketing
  • Blog Marketing
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Analytics

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  • Free Analytics Tracking
  • Conversion Tracking
  • Site Visitors
  • ROI Tracking
  • PPC Conversion Tracking
  • Pay Per Call Tracking
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