More About Workman Hims and Hotel online Marketing
Workman_HIMS is a hotel internet marketing solutions company run by a hotelier for hoteliers. It is a common sense powered company that uses comprehensive and affordable website design and hotel online web marketing, search engine optimization, pay per click, social media, and hotel web site analytics best practices to help hoteliers gain a competitive edge and improve their hotel’s online revenues. Consequently, raising RevPar (revenue per available room) and Net Operating Income in today’s challenging economy.
Independent Hotel Website Design
Last Century the internet distinguished itself as the most prolific distribution channel in the hotel industry. OTA’s recognized this and have spent vast amounts of resources to dominate the search engine landing pages for hotels. Online revenues as a percentage of revenues have grown tremendously and now even some brands report their CRS contribution from a hotels independent website. Some hotels report upwards of 45% of their revenue is derived online. Some brands like Holiday Inn and Holiday Inn Express and Choice report independent hotel websites independently from CRS. This gives hoteliers a clearer picture of their online marketing initiatives with operating results from a well designed hotel website. It has been our experience that in addition to generating revenue that is tractable from a hotels website an additional dollar for each dollar generated online is generated offline. This occurs through direct calls to the hotel, the brand, and in some cases with mobile devices a walk in customer sale.
Hotel Website Marketing
Informed managers know that the internet distribution channel will continue to grow and out perform other channels of distribution for Hotels. Those managers are shifting portions of their marketing budgets to the Hotel Internet Marketing. According to PKF Consulting, in last year General Managers spent an average of $263 per available room for hotel internet related marketing tactics. Included in these expenses are Hotel web site design and development and hotel internet marketing expenses.
Effective Hotel Website Design
Effective hotel website design must first and foremost be an internet marketing strategy. Components of a successful internet hotel marketing strategy include; web design that is both human and internet search engine spider/robot friendly, Search Engine Optimization (SEO), Pay Per Click (PPC) (an advertising and promotional component), a presence on the internet social networks, and finally website analytics component to measure those hotel internet marketing actions and expenses. Integrating these components into your hotel web design and development will put your site in front of motivated customers when they are looking for hotel accommodations on the internet in your market.