Website Visitor Intelligence through Google Analytics
Defining and measuring the return on your marketing efforts and dollars is paramount to your hotel web site and your assets  overall financial success. Fortunately there is a tool on the market that stands heads above all other web site visitor intelligence marketing reports. And it is free!

Google provides website owners with Google Analytics. With Google analytics you can track your defined key performance indicators (KPI’s). More importantly, is what you do with the performance indicators provided by Google. For example Google Analytics provides site owners with a statistic referred to as “bounce rate”. The bounce rate is commonly referred to as site stickiness measurement. Loosely defined it means a visitor comes to your site and does not see what they want bounces off the site to another often times in less than three seconds. Yes, people are impatient especially on the internet. In addition, Google provides benchmarks for hotel websites for all the KPI’s it tracks. So if according to Google analytics your website’s bounce rate is higher than the rest of the industry, you must make changes to the site’s content and imagery until the website bounce rate is improved. Due to the dynamic and competitive environment for travel,  success of a hospitality web site is more often realized through diligent testing and refining and repetition.

Workman_HIMS is a common sense powered company operated by a hotelier for hoteliers. It was established to provide comprehensive and affordable hotel internet marketing solutions for other hoteliers.

For more information please contact Workman HIMS at 714.865.4059 email us at acato@workmanhims.com, or visit our web site at www.hotelinternetmarketingsolutions.com.