Hotel Internet Marketing » hotel web design

Hotel Internet Marketing

Art — Fri, 14 Aug 2009 00:17:31 +0000

Workman_HIMS is a provider of affordable hotel internet marketing solutions for the hospitality Industry. Combining hotel marketing experience with today’s search engine technology we incorporate and implement strategic on line marketing campaigns that integrate with your hotel’s overall marketing plan. Our plans are geo-targeted with eye catching designs that are designed to put your hotel in front of motivated customers who are on the internet looking for lodging in your market.

Our Hotel Internet Marketing Solutions include:

Hotel Web Design, Development, Hosting

Hotel Revenue Management Consultation

Hotel Pay Per Click Advertising

Search Engine Optimization

Hotel Web Site Analytics

Social Media Marketing

Link Building Services

Call Us Today at 714-865-4059 or Contact us at ACato@WorkmanHims.com

Hotel Internet Marketing, Hotel Pay Per Click Advertising, Hotel Web Design

Hotel Web Design and Marketing by Workman_HIMS

Art — Sat, 25 Jul 2009 17:04:53 +0000

At Workman_HIMS we incorporate your concepts into a visually robust, user friendly,
marketing oriented, online sales tool to drive motivated buyers looking for a room in your
market onto your web site with the ultimate goal of generating reservations.

If your goal is to have the most effective website possible, let our creative design and
development team create an exciting user-friendly and very cost effective custom website
that will meet your marketing objectives and expectations.

We focus on specific touch points when developing a hotel website:

A professional design that conveys your branding message.On page calls to actions that are strategically positioned so as to be in front of the user when they make a buying decision.
Text content that is both user and search engine friendly.
Effective imagery and flash slide shows that do not cause slow web page loadtimes that have an adverse impact on the user experience.
On page optimization targeting the most effective keyword/keyword phrase search terms for your market and property.
Effective use of images that are related to the page and your branding message.
Use of today’s best practices and coding language that will make your site search engine friendly.
Website reporting analytics with industry benchmarking that tracks visitor volume, page views, keyword source, and search engine source, time on site, bounce rates and most importantly conversions.

Workman_HIMS is a hotel internet marketing company first and foremost. We believe that a web site is a marketing tool. We combine visually appealing websites with today’s search marketing technology best practices to put your hospitality asset in front of motivated buyers who are looking for lodging in your market. We also bring to the table over twenty years hospitality industry off line marketing experience with more than four years of online search marketing experience specifically focused on the travel industry. While there are no guarantees in search marketing, we will guarantee that you will get personal attention

Hotel Internet Marketing and Google Analytics

Art — Thu, 30 Apr 2009 18:53:03 +0000

Website Visitor Intelligence through Google Analytics
Defining and measuring the return on your marketing efforts and dollars is paramount to your hotel web site and your assets overall financial success. Fortunately there is a tool on the market that stands heads above all other web site visitor intelligence marketing reports. And it is free!

Google provides website owners with Google Analytics. With Google analytics you can track your defined key performance indicators (KPI’s). More importantly, is what you do with the performance indicators provided by Google. For example Google Analytics provides site owners with a statistic referred to as “bounce rate”. The bounce rate is commonly referred to as site stickiness measurement. Loosely defined it means a visitor comes to your site and does not see what they want bounces off the site to another often times in less than three seconds. Yes, people are impatient especially on the internet. In addition, Google provides benchmarks for hotel websites for all the KPI’s it tracks. So if according to Google analytics your website’s bounce rate is higher than the rest of the industry, you must make changes to the site’s content and imagery until the website bounce rate is improved. Due to the dynamic and competitive environment for travel, success of a hospitality web site is more often realized through diligent testing and refining and repetition.

Workman_HIMS is a common sense powered company operated by a hotelier for hoteliers. It was established to provide comprehensive and affordable hotel internet marketing solutions for other hoteliers.

For more information please contact Workman HIMS at 714.865.4059 email us at acato@workmanhims.com, or visit our web site at www.hotelinternetmarketingsolutions.com.