Posts Tagged ‘hotel pay per click advertising campaigns’

Hotel Web Design and Marketing by Workman_HIMS

July 25th, 2009

At Workman_HIMS we incorporate your concepts into a visually robust, user friendly,
marketing oriented, online sales tool to drive motivated buyers looking for a room in your
market onto your web site with the ultimate goal of generating reservations.

If your goal is to have the most effective website possible, let our creative design and
development team create an exciting user-friendly and very cost effective custom website
that will meet your marketing objectives and expectations.

We focus on specific touch points when developing a hotel website:

A professional design that conveys your branding message.On page calls to actions that are strategically positioned so as to be in front of the user when they make a buying decision.
Text content that is both user and search engine friendly.
Effective imagery and flash slide shows that do not cause slow web page loadtimes that have an adverse impact on the user experience.
On page optimization targeting the most effective keyword/keyword phrase search terms for your market and property.
Effective use of images that are related to the page and your branding message.
Use of today’s best practices and coding language that will make your site search engine friendly.
Website reporting analytics with industry benchmarking that tracks visitor volume, page views, keyword source, and search engine source, time on site, bounce rates and most importantly conversions.

Workman_HIMS is a hotel internet marketing company first and foremost. We believe that a web site is a marketing tool. We combine visually appealing websites with today’s search marketing technology best practices to put your hospitality asset in front of motivated buyers who are looking for lodging in your market. We also bring to the table over twenty years hospitality industry off line marketing experience with more than four years of online search marketing experience specifically focused on the travel industry. While there are no guarantees in search marketing, we will guarantee that you will get personal attention

No comments »

Posted in hotel internet marketing, hotel web design

Interior Design Services Santa Fe (IDS)

July 15th, 2009

Interior Designs Services Santa Fe (IDS) is a full service hospitality interior design firm offering complete project management and interior design development to the hospitality industry. Their team of professional interior designers are well regarded for their expertise in commercial, civic and residential design as well. Their project list is extensive and includes both franchised hotels as well as independents.

This year IDS decided to re-engineer their website. They picked us, Workman HIMS for the project. We took their site which was an HTML site with text in a jpeg format. This format or site structure caused indexing problems and consequently prevented the site from ranking well in the search engines. Since the release of the new IDS site it has performed well with top 10 rankings for it’s primary keyword phrases in Google, Yahoo and Bing.

Workman Hims is a Hotel Internet Marketing company that specializes in hotel web design, search engine optimization, and analytics for the hotel industry.

No comments »

Posted in hotel internet marketing, hotel marketing

Tags: hotel internet marketing hotel pay per click advertising campaigns hotel search engine optimization hotel web design Hotel Web site analytics