This year IDS decided to re-engineer their website. They picked us, Workman HIMS for the project. We took their site which was an HTML site with text in a jpeg format. This format or site structure caused indexing problems and consequently prevented the site from ranking well in the search engines. Since the release of the new IDS site it has performed well with top 10 rankings for it’s primary keyword phrases in Google, Yahoo and Bing.

Workman Hims is a Hotel Internet Marketing company that specializes in hotel web design, search engine optimization, and analytics for the hotel industry.

Google provides website owners with Google Analytics. With Google analytics you can track your defined key performance indicators (KPI’s). More importantly, is what you do with the performance indicators provided by Google. For example Google Analytics provides site owners with a statistic referred to as “bounce rate”. The bounce rate is commonly referred to as site stickiness measurement. Loosely defined it means a visitor comes to your site and does not see what they want bounces off the site to another often times in less than three seconds. Yes, people are impatient especially on the internet. In addition, Google provides benchmarks for hotel websites for all the KPI’s it tracks. So if according to Google analytics your website’s bounce rate is higher than the rest of the industry, you must make changes to the site’s content and imagery until the website bounce rate is improved. Due to the dynamic and competitive environment for travel,  success of a hospitality web site is more often realized through diligent testing and refining and repetition.

Workman_HIMS is a common sense powered company operated by a hotelier for hoteliers. It was established to provide comprehensive and affordable hotel internet marketing solutions for other hoteliers.

For more information please contact Workman HIMS at 714.865.4059 email us at acato@workmanhims.com, or visit our web site at www.hotelinternetmarketingsolutions.com.